We believe that you shouldn't have to sacrifice effectiveness for sustainability.

Our products are designed to tackle tough stains and dirt while remaining gentle on your fabrics and surfaces. Say goodbye to compromising between cleanliness and the environment – with Truly Free, you can have both!

Explore our ingredient index and discover how our products clean without compromise, along with the EWG (Environmental Working Group) rating for each ingredient!

EWG rating

The Environmental Working Group’s mission is to empower people to live healthier lives in a healthier environment. With breakthrough research and education, we drive consumer choice and civic action.


Acrylic Acid Homopolymer

Prevents dirt & film formation by interfering with ions

Prevents streaks & oil re-deposition

Alkyl Polyglucoside

Effective at removing dirt, grease, and other contaminants from surfaces without leaving any harmful residues.

Sugar derived cleaning agent + non-ionic surfactant from sunflower

Aloe Vera

Natural emollient that moisturizes and soothes skin

Plant-based moisturizer


Cuts the starch of molecules into tiny sugars that are lifted off the fabric in the wash more easily

Enzyme designed to attack certain types of stains

Beneficial Bacteria

Breaks down organic matter such as dirt, grime, and odors at a molecular level, resulting in a cleaner surface.

Bacteria designed to break down the toughest of stains and odors

Bergamot Essential Oil

Citrus from Southern Italy that leaves a refreshing scent.

Pure essential oil that creates an amazing scent

Cinnamon Bark Oil

Adds a warm, spicy scent

Pure essential oil that creates an amazing scent


Adds a refreshing citrus scent.

Scent distilled from botanical essential oils, component of citrus fruit's peel oilaroma terpene (there's too many choices in here)

Citric Acid

Effective in removing mineral and metal deposits, kills bacteria, mold, and mildew. It is also a natural pH reducer.

Plant-based cleaning agent

Clove Leaf Oil

Adds a warm, spicy aroma.

Pure essential oil that creates an amazing scent

Cocamide MIPA

Derived from coconut oil used to create a rich foaming lather.

Coconut-based cleaner

Cocamidopropyl Betaine

When combined with water, it produces a thick lather that helps loosen dirt and impurities, making them easier to rinse off after cleaning.

Coconut oil derived cleaner

Cocamidopropyl Hydroxysultaine

Derived from coconut oil and safe for sensitive skin, it's known for its gentle cleansing properties. It helps to break down dirt and impurities, making them easier to rinse off. Also acts as a foaming agent, making products more effective at cleaning.

Coconut-based cleaner

Cocamine Oxide

A natural surfactant that creates a rich foaming lather to break down and lift away dirt and grime on hard surface cleaners, making them easier to remove.

Plant fatty acids


A natural effective surfactant that bonds with dirt and oil to remove it. It is also gentle on skin.

Safe cleaning alternative from coconut


A natural solvent extracted from the peels of citrus fruits such as oranges and lemons, making it an eco-friendly and renewable resource. Dissolve oils, grease, and other organic substances, making it effective in cleaning tough stains and residues.

Cleaning solvent made from citrus peels

Decyl Glucoside

A natural, non-ionic surfactant derived from renewable and biodegradable raw materials such as corn and coconut oil. It's effective in breaking down dirt and stains due to its excellent wetting and foaming properties. Gentle on the skin and does not cause irritation or dryness.

Cleaning agent from coconut and sugar

Dimethyl 9-decenamide

A sustainable surfactant that is highly effective at removing dirt and grime from a variety of surfaces, including hard surfaces and textiles.

Renewable and naturally derived surfactant and solvent

Dimethyl Siloxanes

Effective in removing dirt and stains from various surfaces.

Eco-friendly conditioning agent

Disodium Lauryl Sulfosuccinate

A mild foaming surfactant and emulsifier that removes dirt and oil from surfaces.

Coconut oil derived cleaner

Eucalyptus Oil

Adds a fresh, clean, woody undertone scent.

Pure essential oil that creates an amazing scent

Fir Needle Oil

Adds a refreshing pine scent.

Pure essential oil that creates an amazing scent

Fumed Silica

 Prevents caking,ensuring laundry wash remains free-flowing and easy to use.

To prevent clumping

Geranium Oil

Adds a delightful floral aroma with a pleasant fresh scent.

Pure essential oil that creates an amazing scent


Softens hardened and set stains, such as grease. Maintains moisture in the skin to prevent damage caused by dryness.

Sugar derived moisturizer

Grapefruit Oil Terpenes

Naturally removes pesticide residues, dirt, waxes and bacteria and impurities from fruits and vegetables.

Component of an Essential Oil that creates an amazing scent.

Inert Salts

Abrasive agent, helping to break down dirt and grime.

Non-reactive salt

Lauramine Oxide

A plant-based surfactant made from coconuts that is excellent for in creating foam.

Surfactant derived from coconuthea

Lauryl Alcohol

A plant-based surfactant that reduces the surface tension of liquids so that they can more easily spread and penetrate dirt and grime.

Cleaning agent derived from coconuts

Lauryl Trimethyl Ammonium Chloride

Removes dirt, grime, and other organic matter and prevents bacterial and fungal growth.

Eco-Friendly Cationic Surfactant

Lavandin Grosso

An aromatic plant extract, provides a pleasant fragrance, enhancing the user's sensory experience while also contributing to a clean and fresh environment

Pure essential oil that creates an amazing scent

Lemon Essential Oil

Adds a refreshing citrus scent.

Pure essential oil that creates an amazing scent

Lemon Juice Powder

A natural cleaner due to its antibacterial and antiseptic properties. Removes soap scum, hard water stains, calcium deposits, lime, rust, and even mold and mildew. Cuts through grease and staining, leaving surfaces clean and shining.

Descaling agent

Lemongrass Oil

Adds a refreshing citrus scent.

Pure essential oil that creates an amazing scent

Lime Oil

Adds a refreshing citrus scent.

Pure essential oil that creates an amazing scent


Dissolves grease, oil, and dirt.

Sourced from the peel of citrus fruits


Naturally occurring surfactant that dissolve dirt, grime and stubborn stains.

Naturally derived terpene


Process any remnants of protein, starches, and fats in the clothing, which makes them great for getting rid of grass stains, pasta sauces, hamburger grease, and more

Enzyme designed to attack certain types of stains


Target mannan-containing stains from foods such as tomato sauce, ice cream and chocolate

Enzyme designed to attack certain types of stains

Orange Oil

Powerful natural solvent and degreaser, which makes it ideal for tackling stubborn grease and grime in kitchens or on dishes, while adding a pleasant scent.

Terpene from oranges

Oxalic Acid

Acidic nature makes it effective in breaking down and dissolving mineral deposits, stubborn stains and grime that are alkaline-based.

Mineral based acid cleaning agent

Potassium Citrate

Buffering agent to maintain the pH balance and reduce hard water.

Mineral based acid cleaning agent

Potassium Hydroxide

Strong alkaline in nature makes it an excellent cleaning agent for degreasing surfaces. Reacts with fats and oils in a process called saponification to produce soap.

pH regulator

Potassium Sorbate

Environmentally friendly, antimicrobial preservative that increases shelf life

Food grade preservative

Precipitated Silica

 Prevents caking,ensuring laundry wash remains free-flowing and easy to use.

To prevent clumping


facilitate the discharge of super molecule materials in stains like those of milk and blood

Enzyme designed to attack certain types of stains

Rose Bouquet Essential Oil

Potential antimicrobial properties, which may help reduce surface bacteria, fungi, and viruses

Pure essential oil that creates an amazing scent

Saponified Oils of Coconut & Olive

Breaks down water-insoluble substances (like oil and grease), allowing them to be rinsed away with water.

Component of soap


Silver is known for its antimicrobial properties for thousands of years as it naturally kills bacteria and other harmful microorganisms.

Electrolytically generated silver ions stabilized in glycerin

Sodium Acetate

Efficiently removes impurities such as stains, rust, or scale on metal surfaces, and also acts as a buffering agent that controls the pH level of the cleaning solution.

Mineral based cleaning agent

Sodium Benzoate

Extends the shelf life of the product, with effective antifugla and intrinsic properties.

From plants and lye/food-grade stabilizer

Sodium Bicarbonate

A mild alkali which can cause dirt and grease to dissolve easily in water for effective removal.

Mineral based alkalizing salt

Sodium C14-C16 Olefin Sulfonate

Lowers the surface tension between liquid and solids to lift away dirt and oils.

Coconut-derived cleaner

Sodium Carbonate

Also known as soda ash, breaks down stubborn stains and grease, neutralizing acids, and enhancing cleaning power.

Alkalizing salt

Sodium Carboxymethyl Inulin

A water softener and detergent booster, it binds to hard water minerals like calcium and magnesium, thereby enhancing the cleaning efficiency of detergents.

Chelating agent

Sodium Chloride

Sodium Chloride, commonly known as salt, works in cleaning products by serving as a mild abrasive for scrubbing, an absorbent for certain stains, and a booster when combined with other cleaning agents, enhancing their effectiveness.


Sodium Citrate

A water softener and pH adjuster, which helps detergents perform better by neutralizing the minerals in hard water and maintaining an optimal pH for cleaning.

Mineral based water conditioner

Sodium Cocoate

Derived from coconut oil, works in cleaning products as a surfactant; it helps break down dirt and oils on surfaces, enabling them to be washed away easily.

Plant based surfactant

Sodium Dodecylbenzenesulfonate

Breaks down the dirt, grease, and gunk.

Anionic surfactant

Sodium Gluconate

A chelating agent, it binds to hard water ions, breaking the bond between dirt and surfaces, which enhances the cleaning effectiveness of the detergent.

Eco-friendly water conditioner

Sodium Hydroxide

Breaks down grease and proteins

Mineral based alkalizing salt

Sodium Lauroyl Sarcosinate

Foaming agent, helping to lift oils and dirt from surfaces, thereby enhancing the cleaning process.

Amino acid based foamer and cleaner

Sodium Lauryl Sulfoacetate

Foaming agent, helping to mix water with oils and dirt so they can be rinsed away, leaving surfaces clean.

Organic saltsig

Sodium Percarbonate

Releases oxygen when dissolved in water, this oxygen provides a powerful cleaning,making it effective for removing stains, brightening laundry, and cleaning household surfaces.

Technical grade oxygen booster

Sodium Polyacrylate

A water absorbent and thickening agent, helping to increase the product's viscosity and enhance its ability to remove dirt and grime from various surfaces.

Eco-friendly soil anti-redeposition agent

Sodium Sesquicarbonate

Soften water and enhances the efficiency of surfactants. It's also a mild alkali, which means it can neutralize acids found in stains or dirt on surfaces, aiding in their removal. Removes grease, especially when combined with other cleaning agents.

Salt-based pH regulator; safer than phosphates

Sodium Sulfate

An anticaking agent, prevents clumping and ensuring a smooth application. Its ability to bind with certain types of compounds can aid in the removal of stains and residues.

Inert drying agent

Sweet Basil Extract

A natural antimicrobial agent that eliminates bacteria and germs on surfaces, while its pleasant aroma contributes to a pleasant scent.

Refreshing aromatherapy


A source of hydrogen peroxide, like sodium percarbonate, it boosts stain-removal efficiency of the product, even at low temperatures or in short washing cycles.

Oxygen Activator

Tea Tree Lemon Essential Oil

Adds a refreshing citrus scent.

Pure essential oil that creates an amazing scent

Terpene of Pine Oil

A natural solvent that break downs and dissolve grime, grease, and dirt on surfaces, while also providing a fresh, forest-like scent that enhances the overall cleaning experience.

Plant-derived cleaning agent

TetraSodium Salt

Breaks down dirt and grease, making it easier to remove them from surfaces.

Hard water softener

Trisodium Salt

A powerful cleaning agent that removes heavy deposits of grease, grime, and stains.

Hard water softener


Builds the base of our formula

H2o, the good stuff!