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Our Story

Founded With a Simple Vision

Who we are?

Truly Free provides you with the most effective family-safe cleaning solutions on earth.

We help you save time, effort & money with revolutionary plant-powered & nature-driven chemistry.

Our mission is to offer safe, quality products that empower families around the country to detoxify their home cleaning, and reduce their family's exposure to dangerous chemicals


Truly Free Story

It all started with a sick kid. It was 13 years ago, my wife Amy and I had our first son Jonah.

Jonah was 3 weeks old when he broke out in the worst rash of his life. We sought out treatment from a dermatologist and pediatrician who could offer us a steroid as a treatment.

It was then that I made the most important phone call of my life; calling a family friend for advice, that asked:

“What laundry detergent are you using?”

We soon realized there was something hidden in our home that we had no idea would end up harming our newborn.

Yes… laundry detergent

I read the ingredients of the detergent (which we actually had to look up online), since it wasn’t printed on the bottle that included:

  • Formaldehyde
  • Ammonium Sulfate
  • “Perfumes”
  • Ammonium Laureth Sulfate
  • Bleach
  • Water

To say the least, that was the last time we’d ever use a big-name detergent brand again.

That was the beginning of our family's “health journey”. If laundry soap could make us sick? What else could be lurking in our home and pantry.

Years passed by and I left my career as a chef/restaurateur and invested in our little soap company in Northern Michigan with a mission to empower people to make wiser buying decisions.

That’s when I went to work. I took my many years as an entrepreneur and business owner and put it to the test.

That led me to find the best quality ingredients in cleaning and laundry products that are not only safe for you and your family, but are SUPER effective.

My team and I are on a mission to empower families around the country to stop wearing and sleeping in toxic chemicals all day.

Our valuable customers wrote to us and felt the strong need to replace all of their harsh chemical cleaners with all-natural products.

That led us to create our plant-based, non-toxic Truly Free Home line of refillable cleaning products.

Making us one of the fastest growing Eco-Friendly companies today.

It’s not only been our mission to empower families around the country to stop wearing and sleeping in toxic chemicals all day, we also want to represent freedom on a larger scale.

  • We organize free laundry wash drives so hundreds of people struggling throughout the pandemic can have clean clothes
  • Donate thousands of free laundry loads to local laundromats
  • Offer high-paying jobs to deaf women in Jamaica and victims of human trafficking in southeast Asia that we essentially break even on

We’ve saved an estimated 13 and a half million toxic laundry loads from seeping into the environment this year alone. Over 3 million pieces of plastic from being dumped into our oceans, and we’ve freed over 150,000 homes from toxic chemicals.

All thanks to you, our Truly Free Family of customers, we’ve created a Refillable Revolution!