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What Are Thickeners in Laundry Detergent and Why Should You Care?

Posted By: Truly Free

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Posted On: 11/27/2024

A little knowledge can go a long way toward changing your health habits. 

Understanding the why behind your desire to eat better or exercise more—you want to be there for your kids, for example—can be a powerful motivator.

At the same time, knowing the why behind the products you buy can help you make more informed choices for your family.

Why thinner means cleaner

Detoxing your home of unnecessary chemicals can seem like an either/or proposition— either the laundry detergent is good for you and the environment or it delivers on its promise to clean your clothes effectively. 

Nothing could be further from the truth. 

Slick advertising has tricked many of us into thinking laundry detergents have to look and feel a certain way to get rid of stains. In reality, thickeners are added to many detergents to make them appear “highly concentrated” so we believe “it’s working.” 

These thickeners are unnecessary. Truth be told, they’re just thick blue goo—goo that can stick to your clothes, leaving behind a harmful film of dirt and bacteria that may cause skin irritation or respiratory problems.

Just as bad, added thickeners gunk up your washing machine, causing mold and bacteria to build up and get redeposited onto your clothes every time you run a load. 

In other words, when you're using a laundry detergent with these thickeners, your clothes aren’t really getting clean. 

A better—and better-for-you—way to do laundry

The first time you mix up a bottle of non-toxic Truly Free Laundry Wash, you may notice the all natural detergent is thinner than what you may be used to—and that’s OK. Now that you know the truth about thickeners, you understand Truly Free actually works better than those sticky gel detergents that coat your clothes with chemicals.

That’s because instead of adding thickeners as a gimmick, Truly Free Laundry Wash uses our own Quadra Salt Technology and eco-friendly chelates to remove soil, build pH levels, and soften water—without leaving behind any harmful residues or blue goo.

To rid your washing machine of any lingering toxic residue from traditional detergents, we recommend using Truly Free Laundry Machine Cleaner. Simply add the sachet to your washing machine drum, run your machine on a heavy, hot water wash cycle, and let its naturally powerful ingredients target and remove potential breeding grounds for bacteria, mold, and unpleasant odors. 

Using Truly Free Laundry Machine Cleaner once a month keeps your washing machine looking spotless and working more efficiently, too. No more worrying about unhealthy sludge buildup getting into your clothes, towels, or sheets.

At Truly Free, we believe that your health and well-being should come first. That's why we use only plant-based ingredients and avoid harmful chemicals like thickeners. Once you’ve made the switch to non-toxic laundry, we’re sure you’ll agree that thinner is better. At least when it comes to your laundry cleaners.

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Truly Free

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