Truly Free Is Rebranding!

Written By: Maria Mooney

We’ve been listening to feedback from our customers, and we are making some big changes in the coming months at Truly Free.

Although our formulas are not changing, and the name Truly Free isn’t going anywhere, we’re making a huge upgrade to our packaging design… And you may have already noticed the new designs when we released Laundry Stain Spray and Toilet Bowl Cleaner.

Here’s a big reason we are making this change.  Each of our quilt tiles means something very special to the values we hold true as a brand.  That is why the quilt has become such a huge part of our packaging!

The problem is that the quilt has overpowered most of the packaging, making it hard to clearly identify which product is which… especially when they are stacked together.  If you’ve got multiple Truly Free refills in your laundry room, or under your sink… you’re probably familiar with this scene:

We also have so many great products now that are quite close in color (depending on the room and their application).  So the more Truly Free products you own, the harder it gets to keep refills organized.

That’s why we made the decision to make our packaging design cleaner, clearer and WAY easier to stack together:

I’ve got two more exciting updates for you today…

1. In order to clear out our old packaging inventory, we’re throwing a Rebrand sale! Keep your eyes on your inbox for a deal on some of our biggest products through the end of this month

2. The grand finale of this sale will feature 2 of our products where we have changed the dimensions and size of the packaging entirely.  It’s been our most requested design change, and we are SUPER excited to be rolling this out!

Thank you for your continued feedback and support in making this company better and better every day… we appreciate you so much!