Life happens in between deep cleans. Over time, carpets, rugs, and upholstered chairs and couches collect everyday odors from pets, kids, spills, and body oils.
So when you don’t have time to steam clean or take apart cushion covers, freshening the area is your next best bet. Simply sprinkle a carpet freshener powder or baking soda over the target area, let it sit for 5 minutes or longer, and vacuum it up.
Baking soda is a reliable, non-toxic way to clean and freshen carpets and rugs. Also known as sodium bicarbonate, baking soda neutralizes odors (rather than masking them), absorbs oils and moisture, and is safe to use around pets and little ones.
There are, however, drawbacks.
Difficult to measure correctly: Use too little, and baking soda won't work. Too much, and you're left with a white film and endless vacuuming. When you use baking soda as a carpet freshener, there's no clear "dosage" like with purpose-made fresheners, so you're guessing every time.
Uneven scents: Adding a few drops of essential oil to baking soda is common when using it as a carpet freshener. The problem is, the oil doesn’t always distribute evenly, leaving some areas overscented and others without any scent at all.
Unlike baking soda, conventional carpet fresheners are specifically formulated to reinvigorate musty fibers, so you’re less likely to deal with downsides like uneven scents. However, store-bought carpet fresheners do have their own disadvantages.
Masks odors: Many powdered carpet fresheners work more like a perfume for your carpet, so instead of neutralizing odors, they actually just cover them up with overpowering scents. Once the scent wears off, you’re back to square one—and a smelly carpet or couch.
Toxic fragrances: Speaking of fragrances, traditional carpet fresheners typically get their scent from a blend of toxic chemicals and phthalates. So while that “lemon fresh” or “mountain breeze” may smell nice in the moment, the toxins that create it are polluting your indoor air, and can cause headaches, allergic reactions, even endocrine disruption.
Residue buildup: Store-bought carpet fresheners commonly rely on talcum powder for scent distribution. The problem is this ingredient stays behind in fibers, causing pockets of residue buildup and white stains on carpets and cushions.
The easiest way to avoid all these common carpet freshener woes is choose a non-toxic option that’s created with your family and your home in mind. Enter: Truly Free Home Carpet Freshener.
Eliminates odors: Instead of temporarily masking odors, our carpet freshener relies on a powerful combination of sodium bicarbonate (baking soda) and sodium carbonate (an alkalizing salt) to neutralize smells at the source.
Talcum powder-free: Not only does talcum powder leave behind a gross residue, it’s also toxic, particularly when inhaled. That’s why you’ll never find talcum powder, or any other toxic ingredients, in our carpet freshener formula.
No toxic fragrances: Truly Free Home Carpet Freshener delivers a light lavender aroma that we achieve through a blend of safe, naturally derived plant-based fragrance oils. So you don’t have to worry about your family coming into contact with toxic, phthalate-carrying fragrances.
Kid- and pet-safe: Because our non-toxic carpet freshener is made without toxic fragrance, phthalates, formaldehyde, or other harmful chemicals, you can rest assured it’s safe to use around the whole family, toddlers and pets included.
The carpets, rugs, and couch cushions are some of the most high-traffic areas in the home. With Truly Free Home Carpet Freshener, you can keep them clean, toxin-free, and ready for playtime and snuggle sessions.
Pro-Tip: Sometimes a lingering odor is actually a hidden stain trapped deep in your rug's fibers. Before you deodorize, make sure you've neutralized the source! Check out our Stain Removal Guide for specialized recommendations.