FEATURED
YOUR EVERYDAY ESSENTIALS
ExPLORE
NON-TOXIC CLEANING 101
FEATURED
YOUR EVERYDAY ESSENTIALS
ExPLORE
NON-TOXIC CLEANING 101
MEET THE FOUNDER
This is Stephen Ezell: founder, farmer, father and CEO of Truly Free Home.
Who is Stephen?
EY Entrepreneur of the Year 2025
Inc. Magazine
Entrepreneur Magazine
Stephen Ezell is the founder and CEO of Truly Free, Inc., EY Entrepreneur of the Year, and self-described “genetically unemployable entrepreneur.”
In 2015, he launched Truly Free Home, helping grow it into one of the fastest-growing non-toxic home brands in the U.S. Under Stephen’s leadership, the brand has freed more than 648,000 households from conventional cleaners and eliminated over 20 million single-use plastic bottles along the way.
In 2023, he launched Truly Free, a marketplace connecting consumers with mission-driven brands across beauty, wellness, pets, gardening, supplements, groceries, and more.
When he’s not building, you’ll find him speaking, fishing, farming, spending time with his family, or challenging conventional wisdom about how business should be done.
“The greatest opportunities live inside broken systems.”
Beyond the Business
Truly Free Home is built on the belief that families deserve safer, non-toxic products that are better for them and the planet. Stephen believes that better business can drive real change for people and the planet.
Stephen is active in missionary work and advocacy for survivors of sexual abuse and human trafficking.
Stephen, In Seven Words
Entrepreneur
Father
Husband
Missionary
Farmer
Fisherman
Optimist
Entrepreneur
Father
Husband
Missionary
Farmer
Fisherman
Optimist
What Can Stephen Talk About For Hours and Hours?
Faith-Based Entrepreneurship
Building companies with conviction, purpose, and values that don’t disappear when the business starts to scale.
Faith-Based Entrepreneurship
Building companies with conviction, purpose, and values that don’t disappear when the business starts to scale.
Faith-Based Entrepreneurship
Building companies with conviction, purpose, and values that don’t disappear when the business starts to scale.
Faith-Based Entrepreneurship
Building companies with conviction, purpose, and values that don’t disappear when the business starts to scale.
Faith-Based Entrepreneurship
Building companies with conviction, purpose, and values that don’t disappear when the business starts to scale.
Faith-Based Entrepreneurship
Building companies with conviction, purpose, and values that don’t disappear when the business starts to scale.
Faith-Based Entrepreneurship
Building companies with conviction, purpose, and values that don’t disappear when the business starts to scale.
Faith-Based Entrepreneurship
Building companies with conviction, purpose, and values that don’t disappear when the business starts to scale.
Where You’ve Probably Seen Stephen & Truly Free Home
FEATURE
‘Clean’ cleaning products build a big business, $50M and counting, near Traverse City
Read Article →
PODCAST
How Truly Free Home Is Revolutionizing Laundry and Online Shopping with CEO Stephen Ezell
Listen to Podcast →
PODCAST
The Terrible Toxins in Your Household Products (and How to Clean Them Up)
Watch Episode →
Stephen, Unscripted
A growing library of long-form conversations where Stephen gets into the weeds of building Truly Free, the state of DTC, and what's broken about the home goods aisle.
Working on a story?
Booking a guest?
Let’s talk.
For press, booking, or speaking inquiries, email [email protected]
