Posted By: Truly Free
|
Posted On: 4/28/2025
For decades, we’ve been trained to believe that clean smells like something. Lemon. Pine. Ocean Breeze.
But here’s the truth: clean doesn’t have a smell.
And if your cleaner has one? It might be affecting your family’s health.
Think about it—have you ever walked into a home, smelled that sharp citrus or floral scent, and thought, “Ahh, it’s so clean in here”?
You’re not alone. That reaction is the result of decades of marketing from big-name cleaning brands convincing us that scent = clean.
In fact, when Stephen, our founder, first tried to sell unscented household cleaners like laundry detergent, he ran an experiment proving this to be true for most people..
When given the choice between a clean-looking towel with no scent and a dirty-looking towel with a scent, most of the people he asked chose the dirty one.
But there’s a problem with this line of thinking:
Those scents are chemical fragrances designed to do two things:
But what’s really going on underneath that pleasant smell?
The fragrance loophole is a weakness in the law that allows manufacturers to hide hundreds of chemicals under a single ingredient word: “fragrance” or “parfum.”
More than 3,000 ingredients hide behind the term fragrance, according to the Environmental Working Group, a non-profit organization dedicated to protecting human health and the environment.
No matter how many actual chemicals make up a fragrance, companies are allowed to list just that one word on a label.
Why? Because “fragrance” is considered a trade secret.
This means you could be exposed to dangerous chemicals—without even knowing it.
Many of these chemicals have been linked to:
And because fragrance sticks to fabrics, skin, and surfaces, it lingers long after you’ve finished cleaning.
True cleanliness means the absence of dirt, microbes, and harmful chemical residues.
It means that your home is safe for your family and pets.
And most importantly, it means that nothing is left behind—especially not a chemical cloud of toxic fragrance.
At Truly Free Home, we believe cleaning products should clean, not coat your clothes and home in questionable ingredients.
That’s why our Laundry Wash, Everyday Cleaner, Dishwasher Soap—every single product we make—are completely free of chemical fragrance and the mystery chemicals that come with them.
When adding scent, Truly Free Home uses only safe, plant-based essential and fragrance oils. We also offer unscented household cleaners and laundry products for people who may be sensitive to natural scents.
Make the switch to Truly Free Home and experience what clean really feels like:
✨ No chemical fragrances
✨ No Volatile Organic Compounds (VOCs)
✨ No hidden ingredients
We actively support multiple safe-houses and orphanages in Haiti, Dominican Republic, and Mexico. We provide over 200 children with food, education, clothing, shelter and ultimately hope for a bright future.
