Posted By: Truly Free Home
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Posted On: 4/27/2025
The fragrance loophole is a weakness in the law that allows manufacturers to hide hundreds of chemicals under a single ingredient word: “fragrance” or “parfum.”
According to the Environmental Working Group, a non-profit organization dedicated to protecting human health and the environment, more than 3,000 ingredients hide behind the term fragrance.
Because no matter how many actual chemicals make up a fragrance, companies are allowed to list just that one word on a label.
The reason? “Fragrance” is considered a trade secret. That means you could be exposed to dangerous chemicals—without even knowing it.
Many of the toxic chemicals found in fragrances have been linked to:
Since fragrance sticks to fabrics, skin, and surfaces, it lingers long after you’ve finished cleaning.
True cleanliness means the absence of dirt, microbes, and harmful chemical residues. It means that your home is safe for your family and pets.
And most importantly, it means that nothing is left behind—especially not a chemical cloud of toxic fragrance.
That’s why Truly Free Home Laundry Wash, Truly Free Home Everyday Cleaner, Truly Free Home Dishwasher Soap, Truly Free Home Space Refresher—and every single product we make—are free of toxic fragrances and the mystery chemicals that come with them.
When adding scent, we use only safe, plant-based essential and fragrance oils. We also offer unscented household cleaners and laundry products for people who may be sensitive to natural scents.
At Truly Free Home, we believe the cleaning products you use for your clothes and in your home shouldn't contain questionable ingredients like toxic fragrances. Make the switch today and experience what truly clean really feels like.
