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YOUR EVERYDAY ESSENTIALS
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NON-TOXIC CLEANING 101
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FEATURED
YOUR EVERYDAY ESSENTIALS
ExPLORE
NON-TOXIC CLEANING 101
Navigating cleaner labels can feel like a part-time job. But here are a few ways to make it a little easier.
Look for transparency. Cleaning product manufacturers in the U.S. are not required to disclose all ingredients on the label, so vague terms like "fragrance" can hide undisclosed compounds that can trigger allergies and respiratory issues. If a brand isn't willing to tell you exactly what's in the bottle, that’s cause for concern.
Opt for plant-based, naturally derived ingredients instead of harsh chemical compounds. Avoid products that list ammonia, bleach, formaldehyde, glycol ethers, or chlorine anywhere on the label.
Unnecessary toxin exposure is exactly why Truly Free Home created Everyday Cleaner. We wanted an all-purpose cleaner that could handle the full range of messes your family throws at it, without the harmful ingredients that put your loved ones’ health at risk.
Our plant-based formula is free from ammonia, bleach, chlorine, phthalates, formaldehyde, glycol ethers, dyes, and toxic fragrance. It's genuinely all-purpose, too. Countertops, tables, floors, cabinets, kitchen appliances, toy bins, highchairs, sealed stone surfaces—you can use it throughout every room of the house without switching products.
And just in time for spring, we introduced a new scent: Lavender Everyday Cleaner. It’s the same non-toxic, plant-powered formula thousands of families trust, now infused with a blend of pure essential oils including lavender, lavandin, eucalyptus, peppermint, rosemary, and spearmint. So what you're smelling is the real thing, not a blend of who-knows-what fragrance compounds.
We chose lavender because of its ability to reduce stress and promote relaxation, which is especially important when you're wiping down a highchair for the fourth time before noon.
The best part? Truly Free Home Lavender Everyday Cleaner is kid-safe, pet-safe, and pregnancy friendly (every ingredient is right there on the label if you want to look). That's the kind of transparency we think every cleaning product should offer—but few do.
Most households use an all-purpose cleaner every day—on countertops, stovetops, bathroom surfaces, floors, and everything in between. In fact, it’s one of the most-used products in the home. That’s why it’s so important to make sure the formula you’re relying on is safe.
The problem is conventional all-purpose cleaners often include toxic chemicals that get the job done, but come with alarming drawbacks. Many of these cleaning products contain endocrine-disrupting chemicals, including phthalates and harsh fragrance blends, which are linked to a handful of negative health effects. And because these products are sprayed onto the surfaces your kids touch, and your pets walk across, exposure isn't just possible—it's practically guaranteed.
Then there’s the fragrance. Even if your cleaner smells fresh and promises to leave surfaces spotless, many scented cleaning sprays release dangerous chemicals, like butylphenyl methylpropional (used in floral scents) and synthetic musks, both of which are linked to reproductive issues.
Children are uniquely vulnerable to toxic chemical exposure from cleaning products, and not just because they're smaller. Young children spend 80–90% of their time indoors, and their increased respiration rate and proximity to the ground heighten both air and skin exposure. They're also more likely to touch surfaces—then put their hands in their mouths—so an all-purpose cleaner that leaves behind harmful residue is a real concern.
The research is increasingly clear on this subject. A landmark study published in the Canadian Medical Association Journal found that frequent use of household cleaning products in early life is associated with an increased risk of childhood wheezing and asthma at age three. Accumulating evidence also shows that household cleaning products increase the risk of asthma or wheezing across age groups, and the chemicals involved are currently underregulated in North America.
According to the ASPCA Animal Poison Control Center, 6.5% of pet poison calls involve household cleaning products. Pets can be exposed in multiple ways: walking across freshly cleaned floors, licking residue off surfaces, inhaling fumes, or knocking over bottles while exploring.
Common ingredients toxic to dogs and cats include ammonia, bleach, chlorine, formaldehyde, and isopropyl alcohol—ingredients you’ll find in many conventional all-purpose cleaners.
Cats deserve a particular note. Cats tend to be more susceptible to toxic cleaning products than dogs due to their smaller size and more limited liver enzyme function. They lack the enzymes needed to metabolize certain cleaning chemicals, and since they self-groom, they're more likely to ingest harmful substances they come into physical contact with around the home.
So if you've been meaning to make the switch to something cleaner, Truly Free Home Lavender Everyday Cleaner is an easy place to start. Try it today and turn your next cleaning session into a moment of zen.
