Truly Free Home Now on Clean Ingredient App Think Dirty

Why A Third-Party Verification Like Think Dirty® Matters

Think Dirty® is a trusted third-party clean ingredient app that empowers consumers to make educated decisions about the brands they support by enabling them to vet the ingredients in beauty and personal care products. 

"With so much greenwashing and so many toxic chemicals hiding behind vague labels, it’s hard for consumers to know what’s safe,” says Lily Tse, founder and CEO of the Think Dirty app. That’s why trusted third-party tools like Think Dirty are so important—we cut through the noise and give people the clarity they need to make smarter, healthier choices for themselves and their families."

Here’s how it works. To get Think Dirty’s green checkmark of approval, its chemistry team and advisory board, all of whom have extensive experience in relevant fields such as medicine, biochemistry, biology, physiology, environmental toxicology, environmental health and safety, and chemical engineering, assess the overall risk of products based on the potential health impacts of their ingredients. 

Then, products are given a rating on the Think Dirty Product Rating Scale, aka Dirty Meter™, with a green score of 0-3 indicating that it doesn’t contain any ingredients that have a documented potential negative health impact.

Truly Free Home: Proudly Committed to Safe Ingredients

Truly Free Home is proud that both our Unscented Laundry Wash and Dishwasher Soap are rated “green” on the Think Dirty App—and we wouldn’t have it any other way. 

"It's not easy to earn the Think Dirty verified badge, so when a brand like Truly Free Home becomes a verified partner on our app, it means they’ve done the hard work to create products made with safe, transparent ingredients,” says Tse. That’s exactly the kind of commitment our users are looking for."

We built Truly Free Home on a simple but powerful belief: a truly clean home starts with truly safe ingredients. By reimagining what clean can look like, we’re continuing to revolutionize the home cleaning space by introducing more families to plant-based, non-toxic products that deliver real results without compromising their health.

Keep an eye out for more Truly Free Home products coming to Think Dirty. 

In the meantime, join the movement. Build your first box or try out a Starter Kit. No matter what you choose, a safe, non-toxic clean begins with Truly Free Home.